Most sales teams today are wasting a lot of time on administrative work and chasing down the wrong deals. Over time, they learn what works and what doesn’t. That learning never stops and often times takes years or decades.
Today, with the help of Artificial Intelligence (AI) for sales, there is a better way. AI is like a mentor and assistant, someone that gives you good advice, and handles the administrative tasks so you can go out and sell more. Whether you’re new to sales or a seasoned veteran, let’s look at how AI can be your new best friend, mentor, assistant to help you learn faster, sell more and more importantly make more money!
AI as your assistant
The most valuable time as a sales representative is the time spent with clients. This is called the “active selling time”. Sales representatives are least valuable when they are sending manual follow up emails, logging new contacts into the system, and trying to sift through emails to identify ones that need follow ups.
AI with Dynamics 365 is now your new assistant. AI will automatically add activities, identify high priority emails, and create new contacts for you. This artificial intelligence system can also give you the emails that need a response and automatically send a follow up email a few hours after a meeting. Simple tasks are now automated and your time is now spent actively selling.
Chase down the right deals
One of the most frustrating parts of being a sales representative is chasing down deals that don’t end up closing. Over time, seasoned representatives can identify a few patters like “When we sell against Competition ABC, they always beat us on price” but less experienced representatives could never see that coming. Let AI systems help. By identifying and analyzing previous successes (and failures), AI can help you sniff out the good deals. The ones you should be spending your time on. As a sales rep, it’s better to have a few quality deals than a high quantity of bad deals.
Let AI find you the best leads
Another frustrating part of being a sales representative is prospecting. In addition, it’s hard to know which lead to call and when. Just when you think you have it figured out, there’s a change in the market or a trend that changes everything. With all the knowledge about which deals have closed, AI for Sales can identify patterns to determine which leads are most likely going to be converted into a sales. It can look at criteria like company size, industry, geography, to engagement details such as time spent on your website, decision maker job title and events attended.